The experience at Exotic Diamonds was generally positive, with a high overall rating. The quality of the jewelry and the prices were also satisfactory. However, there seems to be some inconsistency in the quality of the items, which is a concern. On the other hand, the store's pricing is one of its strengths, with many customers praising the great deals they received. The store's innovativeness is also notable, with a wide range of products and services offered. One potential issue that stands out is the lack of clarity in the quality control process, which may lead to some customers receiving lower-quality items. Nevertheless, the store's commitment to customer satisfaction and its willingness to work with customers to find the perfect piece are commendable.