The location of the HUGO BOSS store on 34th Street in New York City is a decent spot for shopping. The staff is generally friendly and helpful, but one major issue with the store's quality has been reported. One customer had a negative experience with a pair of sneakers that started to come apart after only a couple of uses. Another customer had trouble exchanging a damaged suit and was left waiting for 30 minutes in the store. However, some customers have had positive experiences with the store's staff, with one assistant being described as "the best shop assistant ever". The store's prices are generally considered to be reasonable, with some customers finding good deals on designer clothing. However, the store's offerings are limited, with some customers reporting that they do not stock certain items, such as clothes-hanging bags. Overall, the store's quality is a concern, but the staff and prices are positives.