Privacy Policy for ESA (Explore San Antonio)

Effective Date: March 25, 2025

Explore San Antonio (“ESA,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains in detail how we collect, use, share, and protect personal information when you visit our website at www.esalocal.com (the “Site”), interact with our mobile application, or otherwise use our services (collectively, the “Services”). By using our Site or Services, you agree to the terms described in this Privacy Policy and consent to the collection and use of your personal information as described herein.

1. Information We Collect

ESA collects information in a variety of ways to help us provide a high-quality user experience and support our business operations. We collect personal information that you voluntarily provide when creating an account, subscribing to our services, making purchases, or submitting business listings. This includes your full name, email address, phone number, mailing address, payment details, and any content you submit, such as reviews or messages. We also automatically collect data about your device and usage patterns, including your IP address, browser details, pages visited, time spent on the site, and location information if enabled. In addition, we may gather information from publicly available business directories, social media platforms, and third-party data providers to enhance the accuracy and reach of our services.

2. How We Use Your Information

The information we collect is used to operate, maintain, and continually improve our Site and Services. We use your personal details to manage user accounts, process transactions, respond to inquiries, and send relevant communications such as newsletters and service updates. We also personalize content recommendations based on your preferences and browsing behavior. Furthermore, ESA uses this information to support marketing efforts, including targeted advertising and remarketing campaigns. This helps us deliver promotions and special offers that align with your interests. Additionally, we use data analytics to monitor site performance and user engagement, allowing us to improve functionality and security.

3. Cookies and Tracking Technologies

ESA uses cookies, web beacons, tracking pixels, and other technologies to enhance your experience on our Site. Cookies help us remember your preferences, track website performance, and deliver relevant advertising. Some cookies are essential for site functionality, while others assist with analytics and marketing. You have the ability to manage your cookie preferences through your browser settings. However, please be aware that disabling certain cookies may affect the way our Site functions and limit your ability to use some features.

4. Sharing Your Information

We may share your information with trusted service providers who assist us in delivering our Services. These providers include website hosting services, payment processors, marketing platforms such as Mailchimp, and analytics services like Google Analytics. We may also collaborate with advertising partners to deliver targeted ads based on your browsing behavior. Additionally, ESA may share information with business affiliates and partners for joint marketing efforts or promotional activities. We will also disclose your information when required by law or to protect our legal rights. We do not sell your personal information for monetary gain, but certain data sharing for advertising purposes may qualify as sharing under applicable privacy laws.

5. Behavioral Advertising

ESA employs behavioral advertising techniques to serve advertisements that are tailored to your interests. This means that after you visit our Site, you may see advertisements for ESA or our partners on other websites. This is made possible through the use of tracking technologies and cookies that record your browsing behavior. You can opt out of this type of advertising by adjusting your settings on platforms such as Google Ads or by visiting online industry opt-out pages like www.aboutads.info/choices.

6. Data Retention

We retain your personal information for as long as it is necessary to fulfill the purposes outlined in this policy. This includes maintaining your account, processing transactions, complying with legal obligations, resolving disputes, and enhancing security. Once your information is no longer required for these purposes, we securely delete or anonymize it.

7. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal information. These rights may include the ability to request access to the information we hold about you, correct inaccuracies, delete your data, and opt out of certain data processing activities. You may also have the right to object to the sale or sharing of your data for targeted advertising purposes. To exercise these rights, please contact us at esasupport@broadmindedmedia.com. We will respond to your request in accordance with applicable laws.

8. Security Measures

We prioritize the security of your personal information and implement appropriate safeguards to protect against unauthorized access, alteration, disclosure, or destruction. This includes the use of secure servers, encryption, and regular security assessments. While we strive to protect your information, it is important to note that no method of transmission over the internet or method of electronic storage is completely secure.

9. International Data Transfers

ESA operates in the United States but may process and store information in other jurisdictions where our service providers are located. If you are located outside of the United States, your information may be transferred to and processed in the United States or other countries. By using our Services, you consent to this transfer in accordance with applicable data protection laws.

10. Children’s Privacy

Our Site and Services are designed for a general audience and are not intended for use by children under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 16, we will delete such information from our records.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological advancements. When we make significant changes, we will notify you by posting an updated version on our Site and updating the effective date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions about this Privacy Policy or would like to exercise your privacy rights, please contact us at esasupport@broadmindedmedia.com. You can also find more information and updates on our website at www.esalocal.com.