This ice cream shop has been around for a while and has a strong presence in the New Braunfels area. Located in a cute old building, it's a great spot to grab a scoop (or two) on a hot day. The staff is friendly and welcoming, and the atmosphere is trendy and casual. The shop offers a wide variety of unique and delicious flavors, including some creative combinations like goat cheese and raspberry jam. Some customers have mentioned that the ice cream can be a bit icy, but overall the quality is high.One thing to note is that the shop doesn't offer samples, which can be a drawback for some customers. However, the staff is always happy to answer questions and make recommendations.In terms of pricing, the shop is reasonably priced, with most scoops falling in the $3-$5 range. The shop also offers a loyalty program and hosts events and promotions throughout the year.The shop's innovativeness is definitely a highlight, with new and unique flavors being added regularly. The shop's commitment to using high-quality, locally-sourced ingredients is also noteworthy.Overall, this ice cream shop is a great spot for ice cream lovers of all ages. With its unique flavors, friendly staff, and trendy atmosphere, it's a must-visit destination in the New Braunfels area. However, the lack of samples and occasional iciness may deter some customers.