The business is located in a decent area, but it has a few issues that need to be addressed. The apartments are clean and well-maintained, but there are some problems with maintenance requests being ignored or taking a long time to be completed. The management team is unresponsive and unhelpful, and there have been reports of management lying to residents and trying to cover up issues. The pricing is reasonable, but the lack of transparency and honesty from management makes it difficult to trust the business. The innovativeness of the business is also a concern, as it seems like they are not doing enough to improve the living conditions for residents. Overall, the business has potential, but it needs to make some significant changes to improve the quality of life for its residents. The main issue is the lack of accountability and transparency from the management team, which makes it difficult for residents to feel safe and secure in their homes.