This is a well-established jewelry store with a strong reputation. The store is located in a convenient spot with free parking lot and garage. The staff is welcoming and knowledgeable, with a genuine approach to sales. The store offers a wide selection of jewelry, including unique pieces and high-quality diamond items at reasonable prices. The staff is patient and kind, taking the time to explain everything and help customers find the perfect item.The store is LGBTQ+ friendly and has a safe space for transgender individuals. They also offer repair services, and the store is wheelchair accessible. The staff is transparent about prices and works hard to help customers find what they need. The store has a good selection of white and yellow gold, and they keep customers informed throughout the process.Overall, this store is a great place to shop for jewelry, with a welcoming atmosphere and knowledgeable staff. However, the lack of innovation in their selection and offerings is a notable issue that could be addressed to make the store even better.