The location is a reputable jewelry store that offers in-stock and custom jewelry, pre-owned Rolex watches, and repair services. The staff is knowledgeable, friendly, and welcoming, with many customers praising their exceptional customer service. The store has a wide selection of high-quality jewelry and watches, and the prices are competitive. The store is also wheelchair accessible and offers convenient payment options, including NFC mobile payments and debit/credit cards. However, there have been some issues with customer service, with a few customers reporting long wait times and a lack of communication from the staff. One customer also reported feeling uncomfortable and misjudged by the staff based on their skin color, which is a serious concern. Despite these issues, the store has a strong reputation and many happy customers, making it a reliable choice for jewelry and watch purchases.