The location has an average rating of 2.5 out of 5. The quality of service is relatively average, with a rating of 2.8. The pricing is a bit lower, with a rating of 2.4. Unfortunately, there is not enough information to provide a rating for innovativeness.Upon analyzing the customer reviews, it appears that the location has some issues with customer service, with several customers complaining about long wait times, unfriendly staff, and difficulty with reservations. Some customers also reported issues with the quality of the vehicles, including dirty cars and malfunctioning GPS. However, there are also some positive reviews from customers who had a good experience with the location, including friendly staff and a smooth rental process.One major issue that stands out is the problem with the company's policies and practices. Several customers reported being charged extra fees for services they did not request, such as insurance and gas. Additionally, some customers reported being charged for damages they did not cause, and others reported being charged for services they did not use.To improve, the location could focus on streamlining their policies and procedures to make it easier for customers to understand what they are paying for and what they can expect from their rental experience. They could also work on improving their customer service by providing more training to their staff and implementing a more efficient system for handling customer complaints.In terms of the business itself, it appears that the location is a car rental company that offers a variety of vehicles for rent. They have a convenient location at the San Antonio International Airport, which makes it easy for customers to pick up and drop off their rentals. However, the location seems to be understaffed, which can lead to long wait times and difficulty with reservations.Overall, while the location has some positive aspects, it also has some significant issues that need to be addressed in order to improve the customer experience. With some changes to their policies and procedures, as well as some improvements to their customer service, the location could potentially become a more competitive and customer-friendly option for car rentals.