This cozy neighborhood shop on East End Ave offers a delightful experience for wine and spirit enthusiasts. The knowledgeable owners provide excellent recommendations, making it feel like an old-time liquor store where the owners know you. The store's inventory is impressive, with a great selection considering its size. They also offer a range of services, including same-day delivery, in-store shopping, and in-store pickup, making it convenient for customers.The store's strong point is its pricing, with prices that are very reasonable. However, some customers may find the selection a bit limited compared to larger stores. The store's innovativeness is commendable, as they offer a unique shopping experience that feels like a small business. Overall, this shop is a great option for those looking for a personalized wine shopping experience.