This sports goods store at Building 10, Columbus Cir Circle, New York City, is a great place to find high-quality running gear and apparel. The staff is knowledgeable and helpful, taking the time to understand customers' needs and provide personalized recommendations. The store's focus on running and sports is evident in its extensive selection of shoes, clothing, and accessories.One of the standout features of this store is its commitment to providing excellent customer service. The staff is friendly and welcoming, making customers feel at ease as they navigate the store. The store's rewards program is also a great perk, offering customers discounts and rewards for repeat purchases.However, there have been some issues with customer service in the past. A few customers have reported feeling rushed or ignored by staff members, and some have even experienced discriminatory behavior. While these incidents are not representative of the store's overall experience, they do highlight the importance of providing exceptional customer service.In terms of pricing, this store is generally in line with other sports goods stores in the area. However, some customers have reported feeling that the prices are a bit steep, especially for certain brands or specialty items. Overall, the store's pricing is reasonable, but customers should be aware of the costs before making a purchase.The store's innovativeness is also worth noting. The use of 3D foot-scanning technology and personalized shoe recommendations sets it apart from other sports goods stores. This attention to detail and commitment to providing a personalized experience is a major strength of the store.Overall, this sports goods store is a great destination for runners and sports enthusiasts. While there have been some issues with customer service, the store's commitment to quality, pricing, and innovativeness make it a standout in the industry.