The business location seems to have its highs and lows. On one hand, it has a wide range of amenities, such as onsite services, and the staff is generally friendly and helpful. However, there are also some major drawbacks. Many customers have complained about the poor quality of the houses, citing issues with doors, lights, cabinets, and paint jobs. Some have also had trouble getting refunds for earnest money and have experienced unprofessional treatment from sales representatives. Despite some positive reviews, it's clear that the business has a long way to go in terms of improving the quality of its products and services. The issue of poor quality seems to be a major concern, with many customers feeling taken advantage of and frustrated with the company's lack of responsiveness.Some customers have praised the prices, saying they were affordable and reasonable for the quality of the homes. However, others have been less than impressed, feeling that the prices were too high for the quality of the homes.The innovativeness of the business is a mixed bag. On one hand, the company has made efforts to be "military friendly" and has a reputation for being good at helping customers navigate the process of buying a home. However, this reputation is offset by the many complaints about the quality of the homes and the lack of responsiveness from the company.Overall, it seems that the business has a lot of work to do in terms of improving the quality of its products and services, and being more responsive to customer needs.