This location offers a wide range of activities and services, including Landmarks, Sports Goods, Outdoor Goods, Boat & Yacht Sales, Event Planners, Boat & Yacht Tours, Boat & Yacht Rental, and Resorts. The business is open for extended hours, from 8:00 AM to 10:00 PM, every day of the week.The location is located on Guadalupe Riv Turnaround Street in New Braunfels City and has on-site parking and a free parking lot. The business also offers wheelchair-accessible parking and provides on-site services. Children are also welcome, and the business offers a family discount.Unfortunately, several customers have reported issues with the business, including unprofessional service, poor communication, and problems with kayak rentals. Some customers have reported unauthorized charges on their credit cards, and others have reported that the business did not follow through on promised refunds. These issues have left a negative impression on some customers and have resulted in low quality scores.On the other hand, the business has also received high praise from many customers who have had positive experiences. Some customers have reported that the staff is friendly and helpful, and that the business provides good quality kayaks and other equipment. The business has also been praised for its reasonable prices and convenient location.The innovativeness of this business is somewhat unclear, as it appears to be a standard kayak rental business with a wide range of activities and services. However, the business does offer some unique experiences, such as night kayaking and glow-in-the-dark kayaks, which may be considered innovative.Overall, this location has both positive and negative aspects, and it's unclear whether the benefits outweigh the drawbacks. As with any business, it's essential to do your research and read reviews from multiple sources before making a decision.