The business is a retail chain that carries a wide range of outdoor and fitness gear, apparel, and footwear. The staff is generally friendly and knowledgeable, with some employees standing out for their exceptional customer service skills. However, some customers have experienced issues with returns and refunds, and there have been complaints about the quality of some products. The store's pricing is generally high, but the quality of the products is usually good. The innovativeness of the store is demonstrated by its extensive selection of outdoor gear and its willingness to adapt to changing customer needs.One issue that has been reported by some customers is the inconsistent availability of products online and in-store, which can be frustrating for those who drive long distances to visit the store. Some customers have also reported difficulties with returns and refunds, particularly if they are not members of the store's loyalty program.