This business location has a good overall rating, but the quality of service seems to be a bit inconsistent. The prices are very competitive, which is a major plus. However, the level of innovativeness is somewhat limited. The majority of the reviews are extremely positive, with customers praising the staff for being friendly, helpful, and knowledgeable. Many reviewers have had great experiences with specific staff members, such as Amber, Jessica, and Ally, who have gone above and beyond to assist them. The staff seems to be highly skilled and capable of providing excellent customer service.However, there are some negative reviews that highlight issues with the business. One reviewer had a poor experience with their glasses being delayed, and another reviewer felt that the staff was understaffed and busy. These negative reviews are notable, but they do not seem to be representative of the overall experience.One of the major concerns with this business is the lack of consistency in quality. While many reviewers have had excellent experiences, there are also some negative reviews that suggest that the business may not always deliver high-quality service. This inconsistency may be due to the business's growth and expansion, as they seem to be hiring more staff to keep up with demand.The pricing at this business is very competitive, which is a major advantage. Reviewers have consistently mentioned that they have found great deals and discounts at the business, and that the prices are very reasonable. This is likely due to the business's large selection of products and their ability to negotiate with suppliers.In terms of innovativeness, the business seems to be somewhat limited. While they offer a wide range of products and services, they do not seem to be pushing the boundaries of what is possible in the optometry industry. However, this may be due to the fact that they are a large business with a established brand, and may not need to innovate as much as smaller businesses.Overall, this business location has a good overall rating and is a great option for customers looking for a wide range of products and competitive pricing. However, the inconsistency in quality and limited innovativeness may be concerns for some customers.