Overall, the experience at Steele Hyundai of New Braunfels was positive, with a good balance of quality, pricing, and innovativeness. The dealership has a wide range of vehicles, including new and used options, and offers various financing options.The service team is friendly and knowledgeable, with many reviewers praising the work of David, Preston, and Lane. These sales representatives are known for being patient, informative, and helpful in finding the right vehicle for customers. However, some reviewers have had negative experiences with service advisors, who may be unfriendly or unhelpful.One of the strengths of Steele Hyundai is its commitment to transparency and customer satisfaction. Many reviewers have praised the dealership for its straightforward pricing and financing options, which are clearly explained to customers. Additionally, the dealership offers a range of amenities, including a comfortable waiting area and complimentary snacks and drinks.On the other hand, some reviewers have experienced issues with the dealership's customer service, particularly with regards to scheduling and communication. Some have reported difficulty getting appointments or updates on the status of their vehicles, which can be frustrating for customers.In terms of innovativeness, Steele Hyundai is ahead of the curve in terms of its use of technology, including mobile payments and digital paperwork. The dealership also offers a range of services, including oil changes and repair services, which are convenient for customers.Despite some minor issues, Steele Hyundai of New Braunfels is a reputable dealership that offers a positive experience for many customers. With its commitment to transparency, customer satisfaction, and innovativeness, it is a good choice for those in the market for a new or used vehicle.It is worth noting that one of the reviewers had a very negative experience with the service department, mentioning that the service manager was unhelpful, and the tires were not checked properly. This highlights the importance of verifying that the dealership's services meet the customer's expectations.