This Ulta store in San Antonio, TX, has a solid reputation, with an average rating of 4.1 out of 5 stars based on customer reviews. The staff is generally helpful and knowledgeable, with many guests praising their excellent customer service skills. Employees like Vanessa, Teena, and Brandon have been particularly commended for their assistance and professionalism. However, some guests have reported feeling uncomfortable or unwelcome, citing instances of being followed around by staff or receiving rude treatment. The store's cleanliness and organization have been a mixed bag, with some guests praising the neat and tidy layout, while others have noted issues with the store's appearance, including unclean display stations and empty sample sizes. Despite these issues, the store's overall cleanliness and organization have improved in recent years.Regarding product availability, some guests have reported issues with finding certain products or receiving expired items. However, the store's extensive product selection and competitive pricing have been major draws for many customers. In terms of innovation, the store has made efforts to improve its services, including the introduction of online ordering and curbside pickup. Guests have praised the convenience and efficiency of these services, which have made it easier for them to shop and pick up their orders.One notable issue is the store's failure to clean hand baskets, which has led to some guests expressing disappointment and frustration. This is a relatively minor issue, but it highlights the need for the store to maintain high standards of cleanliness and customer satisfaction.The overall experience at this Ulta store is generally positive, with many guests praising the staff's friendliness and helpfulness. However, there are areas for improvement, including the store's cleanliness and product availability. With some adjustments to these areas, this store has the potential to become a top destination for beauty and cosmetics shoppers in San Antonio.