I visited this Cellular Sales store on Broadway in San Antonio, Texas, and had a mostly positive experience. The staff were friendly and welcoming, and they were able to help me with my phone issue quickly and efficiently. However, there was a bit of a wait, and the store could have been cleaner. Despite this, I was pleased with the overall service and would recommend this location to others. One of the employees, DeMarco, stood out as being particularly helpful and knowledgeable, and I was impressed by his willingness to go above and beyond to assist me. I would rate this store 4.5 out of 5 stars, with the only drawback being the wait time and the cleanliness of the store. Overall, I was pleased with my experience and would return to this location in the future.The prices at this store seemed to be in line with what I would expect from a Verizon authorized retailer, and I was able to find a good deal on a new phone. The staff were knowledgeable about the different plans and options available, and they were able to help me choose the best one for my needs. However, I did feel a bit overwhelmed by the number of options available, and I would have liked to have more time to think about my decision.In terms of innovativeness, this store seemed to be doing a good job of keeping up with the latest technology and trends. They had a wide selection of the latest phones and accessories, and the staff were knowledgeable about the features and capabilities of each device. However, I would have liked to have seen more emphasis on educational materials and resources for customers, as I felt a bit lost when it came to understanding the different features and options available.Overall, I would recommend this store to others, especially those who are looking for a friendly and helpful staff and a wide selection of phones and accessories. However, I would caution that the wait time and cleanliness of the store could be improved, and that customers may feel a bit overwhelmed by the number of options available.