This store is a gem in the heart of New York City, offering a wide range of edgy, rock-inspired jewelry and timepieces for both men and women. The flagship store is beautifully located on Mercer St Street, making it a must-visit destination for anyone looking for unique and high-quality accessories. The staff is knowledgeable and patient, taking the time to help customers find the perfect piece that suits their style.The store offers a variety of services, including repair services, making it a one-stop shop for all jewelry needs. The quality of the products is exceptional, with attention to detail and a focus on craftsmanship. Prices are reasonable, considering the high-quality materials and workmanship that goes into each piece.One of the standout features of this store is its innovativeness. The owner, Ara, is a talented designer who brings a fresh and creative approach to jewelry making. The store's offerings are truly one-of-a-kind, making it a great destination for anyone looking to make a statement with their accessories.However, one issue to be aware of is the occasional rude sales associate. Despite this, the majority of customers rave about the excellent customer service and personalized attention they receive from the staff.Overall, this store is a great destination for anyone looking for unique and high-quality jewelry and timepieces. With its excellent quality, reasonable pricing, and innovative designs, it's a must-visit destination for anyone looking to elevate their style.