The business offers a unique experience for horseback riding and local tours. With a good reputation and excellent ratings, the location appears to be well-established and reputable. The overall atmosphere seems to be relaxed and enjoyable, with a focus on providing a safe and educational experience for riders of all levels. The staff is described as friendly and knowledgeable, which adds to the overall quality of the experience. While some reviewers mention the price as being reasonable, others mention the short duration of the ride, which may be a drawback for some visitors. The location's innovativeness is highlighted by its ability to adapt to the needs of its customers and provide a unique experience. However, some reviewers mention the lack of helmets and improper tack setup, which may be a concern for safety. Overall, the business appears to be a great option for those looking for a fun and educational horseback riding experience. The issue that stands out the most is the need for improved safety protocols, particularly with regards to tack setup and helmet usage.