This location has a decent reputation, with a majority of clients leaving positive reviews. However, there is one notable issue that should be taken into account: the store's unreliability with opening hours, as some clients have reported issues with the store not opening on time. One client, in particular, mentioned that they arrived at 10 am, only to have the store not open until 10:20 am. This is unacceptable, especially in a busy city like New York. The store's management has acknowledged this issue and apologized for the inconvenience, but it's essential to address this problem to maintain a positive reputation. The location has a good selection of products, with a wide range of wigs and hair care items. The staff is generally friendly and helpful, with some clients praising the store's knowledgeable and patient employees. The pricing is also reasonable, with some clients mentioning that the prices are comparable to or even lower than other beauty supply stores in the area. The location's innovativeness is also commendable, with a unique and diverse selection of products that cater to different needs and preferences. However, there have been some complaints about the store's inventory, with one client reporting that they were sold a wig that was not as advertised. The store's management has assured clients that they will look into this issue and take necessary steps to prevent it from happening again. Overall, this location has a lot to offer, but it's essential to address the issue with opening hours and ensure that the store's inventory is accurate and reliable.