The business has an excellent reputation with a high overall score, indicating a strong presence in the market. The quality of their services is also high, with most customers praising their work. The pricing is very competitive, with some customers mentioning that it's even better than larger companies. However, there seems to be a slight room for improvement in terms of innovativeness, as some customers have mentioned that they don't have any major complaints, but there's no wow factor either.The business appears to be LGBTQ+ friendly and has a transgender safespace, which is a great feature for the community. They also offer online estimates and onsite services, making it convenient for customers to schedule appointments.Overall, the business has a great reputation and is highly recommended by its customers. However, they could focus on innovating their services to stand out from the competition and provide an even better experience for their customers.It's worth noting that one customer had a negative experience, but it was resolved by the owner, Ryder, who offered to come back and re-treat the area at no additional charge. This shows that the business is committed to customer satisfaction and is willing to go the extra mile to resolve any issues.